HW 13: Blogs Will Change Your Business

After reading "Blogs Will Change Your Business" by Stephen Baker and Heather Green (Kline and Burstein 221-233) I realized how important blogging could actually be to a business or company. I found that the impact blogging has on a business is much more profound than the impact blogging has on communication that is not business- or profit-related. Blogs in a business could provide a new variety of ways for work to get completed in a very efficient and non-time consuming way. Especially since “they’re the most explosive outbreak in the information world since the internet itself.” (Kline and Burstein 222) Blogging in a business is a great way to introduce a new product to society while at the same time allowing the customers to express their feelings about it at the same time. Blogging will keep the consumers up to date about recalls of the product, new versions or editions of the product, answer frequently asked questions and allow the consumers to provide feedback to the company that could potentially benefit the product as well as the company. Blogging in a business is an extremely great idea in they eyes of many, and many more to come.